The Challenge
Morrow Bank had previously worked with another firm to establish the brand identity but needed help with expanding the visual profile and developing their new website, which was to be managed in a new CMS.
The Solution
Our starting point was the new name, brand identity, three gradients and six primary colors. From this, a team of designers and developers from Stacc developed brand new web pages, a visual style guide and design system that will be used in years to come.
Some of the key words that was discussed early in the process were words such as “fresh”, “bold” and “kind”, which all gave associations to positivity and optimism “for a new tomorrow”.
The Result
These associations led us to fun, bold and bright design choices that sticks out in an otherwise conservative market. The team did everything from building a flexible CMS in Sanity, to copywriting, web-design, graphic design plus more.
Industry
Consumer Finance
Tags
Consumer Finance
